Case study · DUCSA · ANCAPuntos

ANCAPuntos: redeeming points online, integrated end to end.

DUCSA's loyalty program has its redemption store: customers see their points, choose and redeem online, with the store 100% integrated with the points accounts and redemption service.

100%

integrated with the points accounts service

Online

redemption, end to end

Points

instead of money, in a real checkout

The client

DUCSA is the company that runs ANCAPuntos, the loyalty program of ANCAP service stations: customers earn points with their purchases and redeem them for products and benefits.

The challenge

Taking redemption online: letting the customer see their balance, pick a reward and redeem it from the store, with the points accounts always in sync and no manual steps in between.

What we did

100% integrated redemption

The store is integrated end to end with the points accounts service: balance, debit and redemption confirmation, with no spreadsheets or manual steps.

A checkout in points

Redemption rules and a rewards catalog handled like any online store, but paying with points.

Online redemption, end to end

Choose the reward, redeem the points and get the confirmation, all from the store.

100%

An online points redemption system, 100% integrated with the ANCAPuntos points accounts and redemption service.

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