Case study · Pigalle · Pharmacies

Pigalle: more speed, more traffic, more sales.

A chain of more than 20 pharmacies across Montevideo, Canelones and Maldonado, and an online store rebuilt to sell: faster, with integrated payments, zone-based delivery and no commissions.

50%

faster browsing

100%

of payments integrated and automated

0%

commission per sale

The client

Pigalle is one of Uruguay's leading pharmacy chains, with more than 20 stores across Montevideo, Canelones and Maldonado: health, dermocosmetics, beauty, personal care, baby and home. Brands like Eucerin, La Roche-Posay, Nivea and Giorgio Armani, with campaigns that change every week. A business with a deep catalog, heavy promotion and customers who buy often.

The challenge

The previous store did the job, but it didn't sell. Products were hard to find, promotions by brand and by payment method couldn't be reflected properly, and online lived apart from the stores. The goal was clear: buying from Pigalle online should be as easy as walking up to the counter — and the store had to keep up with the pharmacy's commercial pace.

What we did

A search engine that sells

Faster, sharper, more sales. It understands how people ask — “shampoo”, “diapers”, “sunscreen” — and returns the right thing instantly. Finding is the first step to buying.

Browsing 50% faster

Categories, product pages and cart load in half the time. Every second saved is a customer who stays. Google rewards it too: more traffic, better ranking.

Delivery zones drawn on a digital map

Shipping areas are polygons on a map: every neighborhood with its own cost and time. No surprises for the customer, no losses for logistics.

Tip the courier, in one click

Customers thank the person bringing their order right from checkout. A small touch that builds loyalty on both sides: the customer and the delivery team.

Payments 100% integrated and automated

End-to-end payment gateway: charge, confirmation and reconciliation with nothing done by hand. Fewer errors, fewer admin hours, more time to sell.

Grow with zero commissions

Every sale belongs to Pigalle. No per-transaction percentages, no platform tolls: the more it sells, the more it keeps. Growth stays in the business.

+70%

growth in online sales, with more traffic and a store that's 50% faster. No magic: we removed friction from every step — search, choose, pay, receive — until buying from Pigalle online was the easiest thing all day. And with zero commissions on that growth.

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  • If we're not the right fit, we'll tell you that too.

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